Water for the Americas coffee packaging
Reach Trade Co.
Client: Reach Trade Co.
Deliverables: Identity, packaging, web and mobile, marketing, event, and social media design.
Objective: To create and launch a cohesive branding program for the international, socially conscious, specialty coffee and tea company, Reach Trade Co.
Goals: To launch the company into market and establish Reach as the Blue (water) Movement leader of the beverage industry.
Solution: Created successful, adaptable, strong identity system and language, both visual and written.
Roles: Creative director, designer, strategic consultant, copywriter, and photographer.